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Expensive-looking tat

Congratulations to this year’s winners of the Ig Nobel Awards, which gives out prizes for unusual scientific research. In particular, I’d like to congratulate the winners of this year’s Medicine Award, which goes to the following research paper.

Commercial Features of Placebo and Therapeutic Efficacy,” Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American Medical Association, March 5, 2008; 299: 1016-1017.

This paper demonstrates that a placebo effect becomes enhanced if a patient is told that the placebo in question is expensive.

Any suggestion that the manufacturers of Abilify (aka Aripiprazole) have been reading this research would be pure speculation on my part.

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