Sleepless nights are unfortunately, an integral part of any new parent’s life. The baby tends to wake up several times during the night so as to be fed or to get the nappy changed, or simply because they are disturbed in some way or another. Although this time feels stressful and difficult, many parents have to bear in mind that it will eventually pass. Being deprived of a good night’s sleep is truly difficult, especially when the day is so busy with work, home chores and taking care of a newborn. The Johnsons Baby Sleep Lag Campaign has been devised with all of this in mind.

So if you are a new parent who is going through this rather difficult time, it is a good idea to check out the Johnson’s Baby Lag microsite. In fact, this is what we technically call what you are going through – Baby Lag.

Upon visiting this innovative site you will be asked to complete a test. This test is made up of three little games which will assess how ‘babylagged’ you are. The Bath Time Reaction test will assess how quick you are to react. Clearly, when you have had several sleepless nights, your ability to react quickly tends to be quite low. The second game, named A Puzzle in a Drawer is intended to assess your ability to concentrate and process new information. The third game, named Bedtime Brainteaser, tests your recall and memory skills, and your ability to focus and concentrate. At the end of the test you will be assigned a percentage which demonstrates how babylagged you are. Thus this test is a fun way to determine your state. This is not a medical diagnosis, but it can give you a clear indication as to whether you should seek medical advice or not.

The site will then lead you to the 3-Step Sleep Routine. This is basically some helpful information which delineates three easy steps a parent can utilise so as to try and help your baby sleep better. This will help the parent to sleep too, and as a result the babylag problem will be addressed as well.

The three suggested steps are Bath, Massage and Quiet Time. When used every day, these steps can help the baby to sleep more quickly and soundly. These techniques should be used in conjunction with the Johnson’s Baby Bedtime range which is made from NaturalCalm aromas. The range includes the liquid soap, lotion, oil and cream.

Thus it is a good idea to check out the Johnson’s Babylag microsite so as to address your babylag problem and do something about it. The tips and advice that the Johnson’s Baby Sleep Lag Campaign provides can work wonders and help you get more sleep.

For Baby Sleep Information please visit the site here.